Steven Breslawski

Marketing and Events Director

Location 15h@2xGreater New York City Area

Connection 15h@2xConnections 7

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Work Experience
  • Marketing and Events Director
    Il Cantinori Group
    2012 to 2018 (6 years)

    See Details

    Role & Tasks:

    • Development of brand communications to drive customer engagement and retention across all platforms (digital, social, traditional, tradeshow)
    • Create, schedule, and manage digital content across Facebook, Instagram, email, blogs, and other digital channels
    • Creative development of all marketing collateral and promotional marketing materials
    • Provide strategic leadership to and management of outside vendors and PR agencies
    • Collaborate with owner, head chef, and sommeliers regarding marketing initiatives
    • Establish goals and analyze annual marketing budget and event sales forecasts
    • Coordinate, plan, budget, and oversee over 450 on/off-site events a year including conferences, weddings, charity events, trade shows, sales and business meetings, and bespoke events.
    • Increase event sales revenue by 20% through sales pipeline improvements, prospecting, and fostering relationships

  • Director of Marketing
    BOBVILA.COM
    May. 2011 to May. 2012 (1 year)

    See Details

    Role & Tasks:

    Created and implemented marketing strategies for the Web site for home improvement celebrity, Bob Vila
    Managed online communities (Twitter, Facebook, G+, Pinterest) to establish brand’s voice and reputation
    Formed strategic partnerships with DIY bloggers for additional content streams
    Produced and implemented social, digital, keyword targeting, search engine marketing (SEM) campaigns, and search engine optimization (SEO), augmenting Web site views by 200%
    Drafted weekly online newsletter, highlighting articles and how-to videos, to drive additional traffic to the Web site

  • Co-Founder, Chief Marketing Officer
    SKY SOCIAL MEDIA
    Jan. 2009 to May. 2011 (2 years and 3 months)
Education
  • Marketing Management and Information Management and Technology
    Syracuse UniversitySyracuse, NY, US
    1998 to 2002
Skills

Ability To Lift 40+ Lbs

Basic Floor Service

Classic Wine Service Expertise

Glassware Knowledge

POS Maintenance

Pricing

Menu development

Conflict Resolution

OpenTable or other

POS Systems

Event Management / Organization

Experience in a Fine Dining Establishment

Staff Management of 20

Experience in a High Volume Environment

Staff Management of 75

Floral Arrangement

Staff education / motivation

Staffing / scheduling

Budgeting

Business Management

Conflict Resolution

Reservation System Management

Social Media

Marketing / PR

Web Maintenance

Writing

Microsoft Office

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