Gena Zak

The General Manager ensures that wineLAIR Washington DC provides a warm, safe, inclusive and upscale environment for all members, guests, and employees at all times. The General Manager is ultimately responsible for the day-to-day operations, financial performance, and member satisfaction. This role requires highly developed leadership competencies to ensure the highest levels of stakeholder engagement and ownership representation.

As Membership Director, personally welcomed over 1000 new members with net membership growth during entire tenure until March 2020. Membership pandemic loss of 6% has made a full recovery with 15% growth in 18 months. Direct and oversee membership activities to build loyalty, exercise protocol and interact with members in a high-profile private clubhouse.
Responsible for all aspects of membership relations including membership recruitment and retention. Develop and implement marketing initiatives to promote awareness about the club and events. Manage all member communications and database including email blasts, mailings, website, articles, newsletter and all marketing signage and cards. Communicate and follow protocol for influential Republican leaders as well as lobbyists, CEOs and Association leaders. Work closely with the Board of Governors and Committees and detail the execution of Special Events and other fundraisers for the Club.
Responsible for tracking and following up on over half a million dollars of sponsorship fundraising from prospecting, commitment inquiries, invoicing, execution, programming and working with Accounting for accurate posting and processing.
Responsible for tracking and following up on over half a million dollars of sponsorship fundraising from prospecting, commitment inquiries, invoicing and working with the accounting department for accurate posting and processing.
Oversee club reservations process for dining and club event bookings.
Direct club merchandise, supervise monthly inventory and ensure sales process is being adhered to.
Remain engaged in Club Management development through local chapter and or professional resources.
Review and recommend reciprocal club prospects. Ensure questionnaires are completed appropriately for review.

Competent Management and leadership track record. Oversaw the Front Office department encompassed the staff supervision of 4 managers and 29 line associates for 24-hour coverage at a 259 room full service hotel branded in the Luxury Collection. Primary responsibility was hiring, training, and managing a team of associates within the subdepartments including the Front Desk, Concierge, Valet, Service Express, and Bell Services. Working knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health wage and hour issues.

Competent Management and leadership track record. Oversaw the Front Office department encompassed the staff supervision of 4 managers and 29 line associates for 24-hour coverage at a 259 room full service hotel branded in the Luxury Collection. Primary responsibility was hiring, training, and managing a team of associates within the subdepartments including the Front Desk, Concierge, Valet, Service Express, and Bell Services. Working knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health wage and hour issues.
Providing exceptional levels of guest services. With my leadership in the hotels, associates were expected to ensure all guests are being treated in an efficient and courteous manner and that all service and quality standards are complied with so that policies and procedures are consistently applied. My Guest Satisfaction Index scores were above brand average 8.40 at 8.44 based on a 10 point scale.
Leading operational enhancements as a department leader. Working with all departments and coordinating activities to facilitate increased levels of communication and guest satisfaction. Serving as the primary contact for corporate customer service issues and inquiries that mandate 48-hour closure. Training hotel staff in Starwood’s global training culture where an 80% threshold is required. HR committee member recognized for event execution and assistance.

As a Sales Manager, soliciting group business from new and existing accounts as well as long-term leases that enabled the hotel to exceed revenue goals. Through my growth in sales, the group goal finished 2004 at 135%. Personal best month achieved at 170% with a monthly average of 118%.

As Membership Director, personally welcomed over 1000 new members with net membership growth during entire tenure until March 2020. Membership pandemic loss of 6% has made a full recovery with 15% growth in 18 months. Direct and oversee membership activities to build loyalty, exercise protocol and interact with members in a high-profile private clubhouse.
Responsible for all aspects of membership relations including membership recruitment and retention. Develop and implement marketing initiatives to promote awareness about the club and events. Manage all member communications and database including email blasts, mailings, website, articles, newsletter and all marketing signage and cards. Communicate and follow protocol for influential Republican leaders as well as lobbyists, CEOs and Association leaders. Work closely with the Board of Governors and Committees and detail the execution of Special Events and other fundraisers for the Club.
Responsible for tracking and following up on over half a million dollars of sponsorship fundraising from prospecting, commitment inquiries, invoicing, execution, programming and working with Accounting for accurate posting and processing.
Responsible for tracking and following up on over half a million dollars of sponsorship fundraising from prospecting, commitment inquiries, invoicing and working with the accounting department for accurate posting and processing.
Oversee club reservations process for dining and club event bookings.
Direct club merchandise, supervise monthly inventory and ensure sales process is being adhered to.
Remain engaged in Club Management development through local chapter and or professional resources.
Review and recommend reciprocal club prospects. Ensure questionnaires are completed appropriately for review.