NA:EUN Hospitality launched in January of 2022 under the leadership of co-founders Chef Junghyun 'JP' Park and manager and CEO Ellia Park.
 
NA:EUN Hospitality officially marks the collective of well-established restaurant brands ATOBOY (as recognized by Michelin, New York Times) and ATOMIX (2-Michelin Stars, World 50 Best, James Beard) as well as the newly opened restaurant NARO in Rockefeller center. 
 
The namesake 'naeun' translates to 'better' in Korean (나은). This reflects the hospitality group's mission to provide a better cuisine, a better service, and a better culture for the world.