Hospitality Entrepreneur, Founder of Honest to Goodness Hospitality
“Don't get into this industry because you think you're going to “make it.” It's going to take you a decade or two to make it rich. Be in it for the right reasons — you love it, you like cooking for people, you like making people happy, you think there's nobility in service, you love farmers — all those sort of things.„
Podcast

EP 11: Michael Shemtov
On this episode of Hospitality On The Rise, host Alice Cheng chats with Michael Shemtov, a seasoned hospitality entrepreneur and founder of Honest to...
May 27, 2025
EXPERIENCE
EDUCATION
There's a quote from Aristotle that used to hang in my office: 'Pleasure in the job puts perfection in the work.'
Entrepreneurship and opening a restaurant seemed like something that I understood and could do. So I got started really early. I'd been working in restaurants throughout high school. Like my first job — I think probably at 13 — was working for a pizza shop. They would drop me at the front of a neighborhood, and I'd walk and put a flyer on everybody's door for specials.
I'm really passionate about entrepreneurship. It's definitely not for everybody. I think it's important to know what you're getting into and why you're getting into it. So if you're going to open a restaurant, be at a point in your life where you're prepared to not take a paycheck for a year.
I'm trying to spark a conversation with the guests about benefits in restaurants. I understand that businesses may need to bump prices, and I'm willing to do it because I think that restaurant employees should have health insurance. I don't think that they should be a broken ankle away from bankruptcy.
Fancy Pants is our newest restaurant, also the first fine dining. Even though it's my 10th restaurant and 25 years of doing it, we still made the same mistakes. We made certain assumptions that are just not true. You always think it's gonna be faster and less expensive than it ends up being. Even if you just came out of a project that was over budget and over timeline, your next one you think is going to be on budget and on time. So just know that going in and steel yourself for it.
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