Marketing Director

Job Title: Marketing Manager 
Reports To: Director of Operations, Owners 
Department: Corporate 

Company Overview 

4 Star Restaurant Group is a Chicago-based hospitality company operating full-service, from-scratch restaurants including The Smoke Daddy (Wicker and Wrigley), The Perch, Remington’s, Crosby’s Kitchen, Ella Elli, Frasca, and Tuco & Blondie. People are our focus, and guests are our priority. Our #1 goal is to provide an exceptional dining experience at a reasonable price. We are committed to genuine hospitality, exceptional food, and fostering an extraordinary work environment while upholding our core values every shift. 

Position Summary 

The Director of Marketing is responsible for the strategic leadership of all marketing, branding, guest engagement, and customer acquisition efforts across the organization. This role partners closely with ownership and operational leadership to develop and execute marketing initiatives that strengthen brand awareness, drive guest loyalty, increase restaurant traffic, and support long-term business growth. 

The ideal candidate is both a strategic thinker and hands-on leader, capable of developing long-term marketing plans while remaining actively involved in key initiatives, campaigns, restaurant openings, and brand-building opportunities. 

What You'll Own 

• Marketing strategy and brand growth across all company concepts 

• Guest acquisition, loyalty, retention, and engagement initiatives 

• Digital marketing, CRM, email, loyalty, social media, and reputation management 

• Annual marketing plans, promotional calendars, and revenue-driving campaigns 

• Partnership with operations leaders to drive traffic and restaurant performance 

• Marketing analytics, business insights, and performance reporting 

• Brand standards and consistency across all guest touchpoints 

• New restaurant openings, special events, and community partnerships 

• Agency, vendor, and media partner relationships 

• Marketing team leadership, development, and accountability 

• Marketing budget management and return on investment 

Qualifications 

• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field required. 

• Minimum of five years of progressive marketing experience, including leadership responsibility. 

• Hospitality, restaurant, retail, franchise, or consumer-facing brand experience strongly preferred. 

• Demonstrated success developing and executing marketing strategies that drive measurable business results. 

• Experience leading marketing teams, agency partners, and cross-functional initiatives. 

• Strong understanding of loyalty platforms, CRM systems, email marketing, social media management, digital advertising, and marketing analytics. 

• Experience presenting business recommendations and performance results to senior leadership and ownership groups. 

• Strong financial acumen, including budget development and ROI analysis. 

• Excellent communication, leadership, project management, and relationship-building skills. 

• Proficiency with Microsoft Office, CRM platforms, loyalty systems, and marketing technology tools. 

Physical Requirements & Work Environment 

• Ability to stand, walk, bend, reach, and lift up to 50 pounds throughout shifts. 

• Comfortable working in loud, variable indoor/outdoor environments with potential allergen exposure. 

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. 

Disclaimer 

This job description is intended to outline the general nature of the work performed. It is not exhaustive, and 4 Star Restaurant Group reserves the right to modify job duties or descriptions at any time, with or without notice. 

Equal Opportunity Employer 

4 Star Restaurant Group is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants regardless of race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.