Marketing Coordinator

Job Title: Marketing Manager 
Reports To: Director of Operations, Owners 
Department: Corporate 

Company Overview 

4 Star Restaurant Group is a Chicago-based hospitality company operating full-service, from-scratch restaurants including The Smoke Daddy (Wicker and Wrigley), The Perch, Remington’s, Crosby’s Kitchen, Ella Elli, Frasca, and Tuco & Blondie. People are our focus, and guests are our priority. Our #1 goal is to provide an exceptional dining experience at a reasonable price. We are committed to genuine hospitality, exceptional food, and fostering an extraordinary work environment while upholding our core values every shift. 

Position Summary 

The Marketing Manager supports the growth and visibility of the company's restaurant concepts through effective marketing planning, campaign execution, and guest engagement initiatives. Working closely with ownership, the Director of Operations, and General Managers, this role develops and implements marketing programs that strengthen brand awareness, drive guest traffic, and support sales growth. 

The ideal candidate is both creative and analytical, capable of managing multiple projects while delivering measurable business results in a fast-paced hospitality environment. 

Marketing Planning & Brand Support 

• Support the development and execution of annual marketing plans aligned with company objectives and growth initiatives. 

• Maintain consistent brand standards, messaging, and visual identity across all locations and guest-facing communications. 

• Develop and manage promotional calendars that support seasonal initiatives, events, menu launches, and sales-driving campaigns. 

• Monitor industry trends, competitive activity, and emerging marketing opportunities to identify new ideas and best practices. 

Guest Engagement & Digital Marketing 

• Oversee the company's loyalty and rewards program, including member engagement, training, reporting, guest support, and ongoing optimization. 

• Manage customer relationship management (CRM) initiatives and guest database marketing efforts. 

• Develop and execute email marketing campaigns designed to increase guest frequency, retention, and engagement. 

• Coordinate social media content and digital marketing initiatives to ensure brand consistency and audience growth. 

• Monitor online reputation platforms and guest feedback, partnering with restaurant leadership to identify trends and opportunities for improvement. 

Revenue Growth & Business Performance 

• Develop and implement marketing initiatives that support restaurant traffic, catering sales, events, and other revenue-generating programs. 

• Analyze campaign performance, guest behavior, and sales trends to identify opportunities and make recommendations for improvement. 

• Provide actionable marketing insights and recommendations to operational leaders based on business performance and market conditions. 

• Support the marketing and promotion of special events, memberships, subscriptions, clubs, and online ticket sales. 

• Assist with the planning and execution of marketing efforts surrounding new restaurant openings, remodels, and major promotional initiatives. 

Operational Partnership & Field Support 

• Partner with General Managers to develop location-specific marketing initiatives and community engagement opportunities. 

• Conduct regular meetings with restaurant leadership teams to review marketing activities, results, and upcoming opportunities. 

• Support implementation and follow-through of marketing programs across all locations. 

• Collaborate closely with operations, culinary, and leadership teams to ensure marketing initiatives align with operational goals and capabilities. 

• Coordinate and manage relationships with external vendors, agencies, photographers, designers, media partners, and other marketing resources. 

• Support public relations efforts and media requests as needed. 

Qualifications 

• Bachelor's degree in Marketing, Communications, Business, Hospitality Management, or a related field preferred. 

• Minimum of 3 years marketing experience, preferably within hospitality, restaurant, retail, or consumer-facing brands. 

• Experience developing and executing marketing campaigns that deliver measurable results. 

• Strong understanding of loyalty programs, CRM platforms, email marketing, social media, and digital marketing strategies. 

• Working knowledge of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign. 

• Strong analytical, organizational, and project management skills. 

• Experience working with ownership groups, senior leadership, and cross-functional teams. 

• Excellent written, verbal, and presentation communication skills. 

• Ability to manage multiple priorities in a fast-paced environment. 

Physical Requirements & Work Environment 

• Ability to stand, walk, bend, reach, and lift up to 50 pounds throughout shifts. 

• Comfortable working in loud, variable indoor/outdoor environments with potential allergen exposure. 

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. 

Disclaimer 

This job description is intended to outline the general nature of the work performed. It is not exhaustive, and 4 Star Restaurant Group reserves the right to modify job duties or descriptions at any time, with or without notice. 

Equal Opportunity Employer 

4 Star Restaurant Group is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants regardless of race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.