Hospitality industry leader, Gerber Group, encompasses 18 iconic venues under such brands as Whiskey Blue, Kingside, The Roof, Living Room, Stone Rose Lounge and THE LCL: Bar & Kitchen. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Principal & CEO Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.
The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates. Gerber Group’s vision continues to expand with bars and restaurants as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, The Related Companies, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital.
Its complete portfolio of properties includes: Whiskey Park, Whiskey Blue, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen, 201 Bar and Restaurant, Studio, Kingside and The Roof in New York, N.Y.; Whiskey Park, Whiskey Blue and Living Room in Atlanta, Ga.; and Whiskey Blue, Living Room and WET in Fort Lauderdale, Fla. International properties include Whiskey Blue, W Lounge and Red2One in Santiago, Chile.
Gerber Group continued their significant growth throughout 2014, having opened Kingside and The Roof at Viceroy New York on West 57th Street, as well as Studio, a lounge installation with contemporary artist Domingo Zapata at W New York – Union Square. Gerber Group is also currently consulting for Fred’s at Barneys in both New York and Los Angeles and managing 201 Bar and Restaurant at W New York – Union Square which will be re-concepted in the upcoming months.