Samovar was born from the realization that our society is focused on the wrong things. We try to so hard to be good students, to please our parents & teachers, to find security in a good career, perfect spouse, perfect kids, perfect body. Our need for security creates all these market forces where people end up becoming seduced by products that claim to give us short cuts to the good life. Along the way we become addicted to quick fixes that don’t change anything. It’s like the image of the snake eating itself. Because we can’t see the overwhelming abundance of the present moment, we consume what we can see — ourselves.