New born italian hospitality group in NYC.

The project blends refined Italian cuisine, elevated cocktails, and a vibrant social atmosphere inspired by the Italian aperitivo culture. Designed to evolve naturally throughout the evening ,from drinks to dinner to late night hospitality. The concept aims to create a modern New York dining experience rooted in warmth, energy, and quality.

Forget About It combines high-level hospitality with a more dynamic and approachable format, positioned between destination dining and contemporary nightlife culture.

https://www.forgetaboutit.nyc/