It starts as so many great stories do: a group of college friends, up late in a dorm (we’ll say they were studying…use your imagination) with a craving for something delicious. They wanted to satisfy not only their late-night cravings but their insatiable hunger for adventure; for those stories that can only happen when the sun goes down and the Insomniac comes out.



For our founder Seth, the craving was even more specific. He wanted something sweet, warm, and he wanted it brought to his door. At the time though (this was 2003!), late-night food options weren’t cutting it. With eateries closed and spotty delivery options, Seth took matters into his own hands (oven mitts?), imagining a business that catered to people just like him: Insomniacs.




So Insomnia Cookies, a big dream, was born in Seth’s little dorm room. And from that first melty, warm, delicious bite, not only was a company launched, but an entire category too, redefining the late-night, delivery-focused, food-service industry as we know it.




And the dream continues, so many years and so many cookies later. We’re still serving up sweet rewards to the day dreamers and warming the after parties of the night-doers, growing a community of Insomniacs who love to stay up late.



From Then to Now:
2003: Insomnia Cookies was born in Seth Berkowitz‘s dorm room at the University of Pennsylvania.
2006: Insomnia‘s first brick and mortar store opens in Syracuse, NY. We took to the streets with a series of food trucks.
2014: We opened our 50th store, located in NYC.
2015: We celebrated National Cookie Day for the first time.
2016: Our Red Velvet cookie debuted and sold out in record time. It has since become an annual favorite.
2016: We debuted a line of vegan cookies, which later became permanent fixtures on the menu.
2016: The 100th Insomnia Cookies store opens.
2017: Insomnia Cookies everywhere. We launched our nationwide shipping program.
2020: More ways to indulge. We added Dippers to our menu for those Insomniacs who want to double down on the yum.
2021: We opened our 200th store.
2021: CookieLab opens in South Philadelphia. This internet-famous, flagship Insomnia destination is part sweeteasy, part experiential playground where guests can craft crave-able cookie concoctions.
2022: Plans for a new Insomnia Cookies HQ in downtown Philadelphia are announced.