Kei Concepts is not your everyday restaurant and management group: think vigorous startup incubator at the crossroads of food, tech, and culture; AAPI-run, with women in key leadership roles. A thriving nest of fresh, electrifying ideas, devoted to pioneering and nurturing innovative culinary concepts, Kei Concepts began for a simple reason: to build something that our community can be proud of and forge a path ahead for the next generation.
It all started in Orange County’s Buena Park, where co-founder, CEO and Executive Chef Viet Nguyen set out to modernize pho, making it both elevated and more widely accessible at his first restaurant: Súp Noodle Bar. Two years later, Chef Viet Nguyen opened his second restaurant–a Vietnamese Peruvian chifa called Vox Kitchen, and today, Kei Concepts (named after his daughter Keira) operates a lineup of popular destinations in and around Orange County’s Little Saigon. 

https://www.keiconcepts.info/our-concepts