HOWOO

Howoo is a prime Korean Barbecue destination that embodies the art of premium beef.

Located in the heart of Midtown in New York City,
Howoo is the debut project of Urimat Hospitality, dedicated to redefining Korean barbecue with an uncompromising commitment to quality.

The name significantly reflects our culinary philosophy; translating to “Good Meat” in Korean, only the finest high-quality beef has a place on our grills. The name also symbolizes “Rain Shower”, reminiscent of the sizzling grill as our premium cuts of beef cook to perfection.

At Howoo, every meal is a celebration of good flavor, tradition, and togetherness. We invite you to experience the perfect harmony of exceptional Korean cuisine and warm hospitality.