Director of Event Sales and Marketing

SECOND is hiring a Director of Event Sales and Marketing to grow bookings for our event space. You’ll lead the sales process from first inquiry to signed contract, build relationships that bring in new business, and oversee how we market the venue. You’ll work closely with our events team so that what we promise clients is what we can deliver on event day.

What you’ll do

• Own booking and revenue goals. Manage the sales pipeline, forecast revenue, and use booking data to identify gaps in the calendar and opportunities to grow.

• Build relationships with event planners, agencies, corporate teams, and past clients to generate new and repeat business.

• Lead client consultations and venue tours, develop proposals, and negotiate and close event agreements.

• Shape how SECOND is presented across our website, venue listings, email, social media, and sales materials. Track which channels bring in qualified inquiries and bookings.

• Recommend changes to pricing and event packages based on demand, client feedback, and booking performance.

• Confirm event requirements with the operations team before contracts are signed and hand off each booking with a clear record of the client’s priorities and commitments.

What you’ll bring

• A record of meeting or exceeding event sales goals at a venue, in hospitality, or in a related events business.

• Experience generating leads, managing a sales pipeline, forecasting revenue, and negotiating event contracts.

• Experience leading marketing efforts that generate qualified inquiries and bookings.

• The ability to guide clients through a venue tour, explain what’s possible in the space, and translate their plans into a clear proposal.

• Strong follow-through and the judgment to involve the events team early when a booking has complex requirements.

Location — NYC - on-site
Employment type — Full Time
Compensation — Salary DOE plus commission