General Manager

Great cocktails. Great people. Great energy. Big ambitions.

We're looking for an incredible General Manager to lead the team at Ms. Alice, our cocktail bar in the heart of NYC's Lower East Side, on the corner of Rivington & Allen.

Ms. Alice is part of Parched Hospitality Group, an Australian-owned hospitality group with several concepts across NYC.

We've got an amazing space, a fantastic team, and some pretty big ambitions — our goal is to become one of the World's 50 Best Bars. We're looking for someone who's just as excited about that goal as we are!

We believe a truly great bar is about more than just great drinks. It's about the people, the energy, the atmosphere, and how you make someone feel. Whether guests are stopping in for an afternoon cocktail or spending their Saturday night with us, we want everyone to have an incredible time and leave already thinking about when they're coming back.

That's where you come in!

We want a leader who genuinely LOVES hospitality, understands people, and knows how to create an incredible experience for both guests and team members.

Someone who:

• Brings the energy! You're a natural people person who knows how to read a room, connect with guests, anticipate their needs, and create a fun, welcoming atmosphere.

• Leads with heart. You believe in a people-first culture, take care of your team, and understand that happy, supported employees create the best guest experiences.

• Is a natural teacher and coach. You love sharing knowledge, developing talent, and helping your team build confidence and sharpen their skills.

• Really knows their way around a bar. You've got a deep understanding of spirits, wine, beer, cocktails, bar operations, equipment, service flow, and what makes a great bar tick.

• Leads from the floor, not just the office. You're hands-on, proactive, and happy to jump behind the bar, support your team, or turn around a guest experience when things don't go to plan.

• Takes ownership. You understand the business side of hospitality — staffing, inventory, labor, costs, and KPIs — and know how to run a successful, profitable operation.

• Has big ambitions. You're creative, curious, hardworking, and excited about building something special.

Ideally, you'll bring 5+ years of hospitality management experience, with a strong background in cocktail bars, lounges, or high-volume, bar-focused venues.

You'll be the driving force behind the guest experience, team culture, and day-to-day operations at Ms. Alice. You'll work closely with our Beverage Director and leadership team to elevate our cocktail program, develop our people, maintain high operational standards, and build a bar that stands out in NYC's incredible hospitality scene.

• Annual Salary starting at $100,000+

• Quarterly performance bonuses (up to $21,000 annually)

• Medical, dental, and vision benefits

• 401(k) and commuter benefits

• 3 weeks of paid time off

• Employee dining and beverage perks across PHG

• A supportive, collaborative, people-first culture

• The opportunity to help shape an exciting NYC bar and build something you can be genuinely proud of

This is a hands-on role that will take hard work, passion, and plenty of energy. But for the right person, it's an incredible opportunity to join an awesome team, make a real impact, and help put Ms. Alice on the map.

Check us out: https://www.msalicenyc.com/

Cheers!