Marketing Manager

Confidential Opportunity | NYC/NJ Restaurant Group

A growing NYC/NJ-based restaurant group is seeking a creative, proactive, and results-driven Marketing Manager to oversee marketing and business development initiatives across multiple restaurant concepts.

This is an opportunity for a hands-on marketing professional to take ownership of brand strategy, digital marketing, content development, and revenue-generating initiatives. The ideal candidate combines creativity with a strong business mindset and understands how to translate marketing efforts into increased reservations, guest traffic, private events, and overall revenue growth.

Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies and a proactive 90-day marketing calendar across multiple restaurant concepts.

• Identify opportunities to drive business during slower periods, including lunch, brunch, weekday dining, happy hour, and seasonal occasions.

• Develop holiday campaigns, special promotions, and innovative programming to increase guest traffic and revenue.

• Present new ideas and strategic recommendations to leadership.

Brand Management & Digital Marketing

• Manage social media strategy and content across platforms, including Instagram and TikTok.

• Coordinate photography, videography, reels, promotional campaigns, and seasonal content.

• Oversee menu design, seasonal updates, website content, marketing emails, and brand messaging.

• Ensure a consistent and compelling brand identity across all marketing channels.

Revenue Growth & Business Development

• Develop strategies to grow corporate dining, business lunches, happy hours, private events, and repeat business.

• Build targeted prospect databases and establish relationships with corporate offices, executive assistants, event planners, hotels, and local businesses.

• Execute direct outreach, email marketing, and partnership initiatives to generate new business.

• Identify new customer acquisition channels and opportunities to expand each restaurant's reach.

Events, PR & Partnerships

• Collaborate with operations and private events teams to generate qualified leads and increase bookings.

• Develop influencer partnerships, public relations initiatives, brand collaborations, and special event programming.

• Evaluate campaign performance and the effectiveness of partnerships.

Reservations & Performance Analytics