Hidden Grounds Chai and Coffee House was founded in 2013 with a simple yet powerful goal: to create a space where meaningful connections are made over unforgettable chai and coffee. What started as a single shop in New Brunswick has grown into a vibrant brand with eight unique locations across New Jersey and New York City—including Jersey City, Hoboken, Brooklyn, and Manhattan.
We are known for brewing authentic Masala Chai on a stovetop, sweetened with jaggery and made fresh to order. Every sip is a tribute to tradition. Alongside our chai, we serve meticulously brewed coffees, specialty drinks, and house-baked goods made fresh in our in-house bakery. Whether it’s our Pistachio Chocolate Doughnuts, Banana Bread, or Savory Chicken Tikka Puffs, each item is crafted with care and intention.
Our menu also includes globally inspired food offerings like Savory Avocado Toast with honey and sriracha, housemade whipped cream cheeses, and fresh guacamole, all prepped in-house to maintain quality and consistency.
We’ve embraced innovation by installing kitchen display systems, digital menu boards, and self-service kiosks—all while maintaining our signature cozy, personal feel. We believe in hospitality that feels human and a product experience that speaks for itself.
At Hidden Grounds, we’re not just serving drinks—we’re building moments. We invite you to be a part of our story, whether as a customer, a team member, or a partner.
Create memories. Drink great chai. Stay grounded.
