Founded by Sophia Akbar and Paul Iglesias. It marks their debut Afghan concept and is a celebration of the rich flavors and traditions of Afghan culture, reimagined for today’s world. The restaurant is a tribute to Akbar’s ancestral Pashtun tribe and her grandfather’s last name, honoring the resilience and stories of Afghan-American heritage.
Jaji’s mission goes beyond serving delicious food—it’s a space that tells the untold stories of Afghan culture, offering a platform to explore, connect, and discover. The restaurant stands as a testament to the strength of those who fled Afghanistan amidst conflict and diaspora, embracing their courage and history.
With a food and beverage program designed to spark discovery, Jaji is redefining Afghan cuisine for a modern audience. The menu blends ancestral traditions with dynamic influences from the Afghan diaspora, creating innovative dishes that invite guests to experience the depth and diversity of Afghan flavors.
Jaji embodies the same spirit of resilience and inclusivity that Akbar and Iglesias brought to their first restaurant, Parche, which introduced contemporary Colombian flavors to Oakland. In Jaji, Akbar brings her own heritage to the forefront, creating a space where Afghan-American culture is celebrated and where everyone is welcome to experience the richness of Afghan traditions through food.
At Jaji, the past meets the present, heritage is honored, and stories are shared over a delicious meal.
