Matchaful - Midtown East

Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition. To us, these two elements—matcha and botanical nutrition—are inherently linked in support of your daily ritual. With a focus on quality, we hand-select ingredients to create nutrient dense products with functional health benefits and fresh flavors. Each Matchaful product is crafted with care to benefit overall wellbeing.

Our philosophy and nutritional approach find their roots in the ancient art of tea. We seek to live with mindful intention, creating harmony within our community. Through this mindset, we embrace the shared experience— highlighting the intrinsic beauty and connection between people, nature, the tangible objects used in one’s daily routine, and the cyclical pattern of life itself.