Lure

(404) 817-3650

Visit Lure for an inspired seafood experience served up in a stylish and inviting bungalow that feels shipped from the shore to the heart of Midtown.
Order a dozen oysters on the half shell and a glass of on-tap prosecco, join us for Sunday brunch or enjoy our seasonal, regionally-inspired seafood flavors for an unforgettable dinner.


Fifth Group Restaurants is more than just a company. We serve delicious food and wine, and offer genuinely warm service in inviting atmospheres. We are also a true source of pleasure and joy for those who dine with us and a supporter of our communities. Above all, we are a special group of people: employees, guests, families and friends.
With this passion comes responsibility. That is why we have written this vision statement made up of our mission, purpose and core values; the ideas set forth here are to guide our attitude and all of our actions at work and, for many, in our personal lives.
PURPOSE
To passionately move people, and provide the opportunity to experience joy.
MISSION
To lead Atlanta’s hospitality industry while significantly impacting our city’s dining reputation.