Founded in 1975 by Inocencio Carbajal aka “El Guero”, Carnitas Uruapan is the legendary destination for those whose palates crave authentic Carnitas from Michoacan, Mexico. I...
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Founded in 1975 by Inocencio Carbajal aka “El Guero”, Carnitas Uruapan is the legendary destination for those whose palates crave authentic Carnitas from Michoacan, Mexico. Inocencio's son, Marcos Carbajal (recent James Beard Nominee) has taken over the family business and excited to continue its growth. Recently, Carnitas Uruapan has gained tremendous momentum and is set to launch its largest location in the heart of Chicago - Little Village in summer 2024.
Carnitas Uruapan has created a successful brand story, featured in a variety of media outlets, including Univision, The Food Network, VICE, The Cooking Channel, Netflix, and PBS by consistently making sure the family recipe remains true to its Mexican heritage, unmodified for the American market in any way.
