Bakery Jolie Laide

On a quirky stretch of Meserole Street in Brooklyn, the smell of baking fills the air. No one knows where it comes from. No sign points the way. We’re baking for other businesses but we also want to bake for you, a person who is not a business. (We’d never stoop so low as to say something like finally launching direct-to-consumer- but that’s what it is.) Follow along as we open our first real life store called Cafe Jolie Laide in the heart of Manhattan.