The 9 Group

Proudly Rooted in Knoxville - Founded by Our Grandparents in 1976.

Our hospitality journey began nearly five decades ago, right here in East Tennessee. What started with The Diplomat, Best Western Motel in Oak Ridge, TN, has grown into a dynamic and diverse family of hotels - all proudly based in Knoxville and East Tennessee.

From brand partners to beloved local landmarks, our portfolio reflects our unwavering commitment to delivering outstanding guest experiences, building award-winning teams, fostering meaningful community partnerships, and investing in the long-term growth of this region we proudly call home.