Chief Brand Officer and Co-Owner of Wölffer Estate Vineyard
“Really buckle down and be proud of whatever you’re doing in the moment.„
EXPERIENCE
EDUCATION
Check in with your team. You do have to check in and say, “Are you okay? Is everything okay? What can I do to help you? What can I do to make something better?” Don't expect everybody to be a machine because nobody is a machine.
If you're struggling, look at yourself and say, “Do I love this? Is this what I want to do?” If it is, then figure out how you're going to make it work. We all go through personal doubt sometimes, but we all start somewhere.
Don't plan too far ahead. Just embrace the moment. Have loose goals. Don't be too committed to one thing because you may be disappointed, and life doesn't always work out how you expect.
I love wine, I enjoy wine, and it brings people together. Generationally, we’re in a very lonely time where everybody is always on their phones or they're always thinking about work. Then there's this window when you’re with friends, drinking wine, and eating food where you are removed from everything else, and you're all just together. It goes back to hospitality. It is the single thing that you cannot replace with AI.
You have no idea what your life is going to look like. They ask you what you want to be when you grow up when you’re a kid, and you think it’s linear, but that’s 0% how life works.
I’m so proud of how hard I've worked. I’m still working hard, but in a different way. I’m just glad that I learned to kick my own ass, and to be self-motivated because I can really do anything now.
I always want to be using my brain and pushing myself.
Human connection at the end of the day is what hospitality is about. We can put as many iPads as we want in front of the customer. You still have to connect.
You can learn hospitality innately. My whole childhood, I was always around people because my parents entertained all the time. I could talk to anybody. I might not enjoy it, but I can talk to anybody. That’s a gift, regardless if you’re a hospitality or in fashion or any other industry. If you can speak to people and connect, you can really do anything.
Earlier in my career, I slowly started bringing over my knowledge in fashion into wine. It all happened in a very natural way, and I essentially created this lifestyle brand. There was nothing strategic about it because I was so young when I started out.
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