Amy Holz

• Created visually appealing assets on Canva for store launches, sales announcements, newsletters, and social media posts, increasing online store conversions
• Generated engaging copy for social platforms and over 80 website recipe blogs, communicating brand messaging to target audience
• Managed Instagram account with 63,000 followers, boosting reach and engagement. Worked with B2B and influencer partnerships to drive brand visibility and growth

• Managed $270,000 budget to plan and execute a professional networking event, including tracking expenses and ensuring financial adherence
• Secured $45,000 in supplier sponsorships, enhancing event funding through strategic outreach
• Developed internal training guides and resources to improve team efficiency and set team expectations, resulting in a smoother workflow during event
• Communicated with 50 customers, external vendors, and 35 internal team members through email updates and status reports, ensuring all stakeholders had accurate and necessary information

• Led 20+ marketing activations, providing product and brand information to 200+ potential customers each activation. This led to increased in-store conversions.
• Recorded consumer feedback and suggested ways to improve customer sentiment during activations.
• Compiled and presented training deck to ensure brand message consistency across 15+ members of ambassador team.

• Prepared and served breads, pastries, and plated desserts for over 200 guests a day
• Adapted and worked efficiently under pressure in a high-volume, fast-paced environment, strategizing ways to minimize food waste and labor costs
• Trained 5 new employees on organizational expectations and proper food preparation and handling

• Prepared and finished cream puffs, mousse cakes, viennoiserie, and macarons at high volume
• Assisted recipe development for new menu items and special orders
• Trained new staff in proper food preparation, storage and sanitation

• Prepared pastries, breads, and plated desserts for the 3 dining establishments within the hotel
• Enforced proper sanitation and food safety standards
• Managed inventory count of production/prep and ingredients to ensure daily business needs were met

•Prepared batters and doughs for High Street's multiple restaurants and pop-ups
•Night bake for High Street on Market, Provisions, a.kitchen+a.bar, and Rival Bros Coffee
•Assisted with service and plating desserts for the line at Fork