Jennifer Pesce

Marketing & Sales Operations Manager

Location 15h@2xNew York, NY

Connection 15h@2xConnections 4

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Summary

My passion to succeed has always come with a giant helping of enthusiasm. In a nutshell, I am a natural catalyst for kick-starting initiatives and motivating my team. I enjoy and thrive on deadlines and juggling multiple projects at once. It is through my innate desire to achieve that I am also able to manage and lead others to not only ‘get stuff ... Read more

My passion to succeed has always come with a giant helping of enthusiasm. In a nutshell, I am a natural catalyst for kick-starting initiatives and motivating my team. I enjoy and thrive on deadlines and juggling multiple projects at once. It is through my innate desire to achieve that I am also able to manage and lead others to not only ‘get stuff done,’ but to drive my team to exceed expectations, while working smart. I constantly have new ideas and am easily able to pinpoint where things can be improved and made more scalable.

For over twelve years, I have been a leader in the growth and development of a successful beauty service and product company, which touts a strong cult-like following among clientele and media alike. I have been one of the leads in location expansion both past and present, wearing many hats. My role has touched virtually every area of the company, including salon operations, process creation, event management, sales, copy writing, traditional and social media relations, website and e-commerce management, as well as product development. In addition, most recently, from the concept to opening the doors of the first location, I have been focused on a new, sister brand. I am proud to now uphold the role of Brand Director, as it has prepared me to take the next step in my career.

Work Experience
  • Marketing Manager

    Culinary AgentsNew York, NY, US
    Feb. 2017 to Present (4 months)
  • Director of Marketing / PR

    Salon Services, LLC. (Shobha and Mercer Beauty Lab)
    Feb. 2004 to Jan. 2017 (12 years and 11 months)

    See Details

    Role & Tasks:

    Beauty Brand Director

    • Brand Development and Evolution: Established all branded standards (e.g., logo, content, colors, music selection, etc.) and ensured consistency of look and feel both at brick-and- mortar locations as well as online.

    • Project Management: Coordinated and executed projects in a variety of areas, including but not limited to new service and product launches, team trainings, new location build-outs, app development.

    • Copywriting: Developed and created content to provide a consistent voice for the brand across all mediums - digital campaigns, website, social media platforms, in-store signage and team training materials.

    • Website Management: Supervised team initiatives to promote both online and in-store sales, ensured content is current and informative for all visitors (e.g., clients, public and media).

    • Market Research: Analyzed client data, current competition as well as other markets with similar target audiences to generate effective strategies and execute improvements within the company to meet consumer demands (e.g., launched loyalty app with LevelUp).

    • Public Relations: Provided in-house media relations for traditional (print, digital and TV) and social (Facebook, Instagram, Twitter, SnapChat) platforms; coordinates on-camera interviews, responded to press inquiries and created media alerts, which included 600+ editorial (unpaid) mentions. Additionally, interfaced with all VIP clientele and contacts, including A-list celebrities and international royalty.

    • Quality Assurance: Oversaw the client experience via management of relations on social platforms (e.g.,Yelp, Facebook, Instagram, Twitter, etc.), secret shopper evaluations and monthly service performance assessments for salon team members.

    • Product and Packaging Development: Spearheaded new products for the Shobha line, worked with manufacturers, creates name, packaging and marketing collateral content, selects packaging and oversaw design.

    • Retail Merchandising: Determined in-store displays and ensured implementation of designs at each location for consistency of the client experience.

    • Marketing Team Management: Managed the marketing team including full-time and part-time employees, interns, as well as freelancers.

    • Event Management: Oversaw the planning and execution of trade shows, product demonstrations, Shobha’s Home for Girls and Women fundraisers, new location launch parties and press events.

    Awards:
    Yelp 2016 Top 100 Small Business Leader; 2016 Women in Business Pearls of Wisdom Panelist; 2016 Women in Business Conference Presenter
  • Sales Representative

    Warner Marketing
    Oct. 2002 to Feb. 2004 (1 year and 4 months)

    See Details

    Role & Tasks:

    • Kiosk Management: Maintained daily operations & facilitated sales; fulfilled merchandise requests from production staff.
    • Inventory Control: Monitored levels & inventory fulfillment.
    • Customer Service: Daily interactions with audience members & general public.

  • General Manager

    Tossed
    Sep. 1999 to Nov. 2003 (4 years and 2 months)

    See Details

    Role & Tasks:

    • Human Resource Management: Created weekly schedules for staff; executed weekly payroll, hired/fired & trained FOH staff.
    • Administrative Management: Maintained house accounts, managed vendor relations & bill payment.
    • Marketing Consulting: Provided ideas & concepts to owners to increase sales & ensure customer loyalty.
    • Customer Service: Maintained customer satisfaction, provided solution for challenging situations.

Education
  • Marketing Management
    Bernard M. Baruch College
    Aug. 1998 to Jun. 2002

    See Details

    BA Degree

    Awards
    National Golden Key Honors Society Member, Phi Beta Sigma Member, Baruch Incentive Grant (4 years) Winner; McDonald's Scholarship Recipient
Skills

Menu development

Conflict Resolution

Customer service

POS Systems

Event Management / Organization

Staff Management of 20

Staff education / motivation

Staffing / scheduling

Payroll

Budgeting

Business Management

Purchasing / ordering

Conflict Resolution

Recruiting / hiring

Customer Service

Social Media

Staff Education / Motivation

Vendor Management

Marketing / PR

Web Maintenance

Merchandising

Writing

Microsoft Office

Interests
Yoga, Healthy Eating, Live Music, Traveling, Crafting
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