David McCauley

Visionary

Location 15h@2xCanton, Ohio Area

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Work Experience
  • STRATEGIST, PACKAGE DESIGN

    VirtuCocoa
    May. 2015 to Present (1 year and 7 months)

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    Role & Tasks:

    • Developed a comprehensive evaluation plan to bring conceptual designs from idea to prototype
    • Collaborated with technical designers to assess the structural characteristics of three-dimensional designs
    • Analyzed consumer perceptions to overcome design challenges and ensure a positive user-centric experience
    • Introduced functional designs based on artisanal operations to minimize material usage and labor implications

  • MANAGER, PRODUCT DEVELOPMENT & INNOVATION

    VirtuCocoa
    May. 2015 to Present (1 year and 7 months)

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    Role & Tasks:

    • Drafted a clear consumer value proposition to ensure the conceptualization of relevant and desirable products
    • Established formulation cost constraints and identified contingencies in the product development lifecycle to mitigate risk
    • Assigned Stock Keeping Units (SKU) and Universal Product Codes (UPC) prior to commercialization
    • Evaluated the performance of new products by measuring deliverables against objectives

  • COORDINATOR, INTEGRATED MARKETING COMMUNICATION

    VirtuCocoa
    May. 2015 to Present (1 year and 7 months)

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    Role & Tasks:

    • Implemented creative thinking sessions to develop sequential marketing plans and construct integrated campaigns
    • Optimized online platforms to maximize product visibility during organic consumer search inquiries
    • Increased e-commerce engagement through interactive programming allowing consumers to configure product assortments
    • Synchronized product marketing efforts across digital channels ensuring a consistent and compelling brand message

  • Visionary

    VirtuCocoa
    May. 2015 to Present (1 year and 7 months)

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    Role & Tasks:

    Design-Based Chocolate Agency

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