Role & Tasks:
• Develop marketing strategies and content for print and digital platforms, fundraising events, and advocacy initiatives.
• Redesigned website in collaboration with web development consultants. Duties included writing and editing content for key pages; developing layout options that enhanced usability and branding; and managing regular updates for the new website.
• Singlehandedly secured more than $350,000 in 6 months and $4.5 million through joint efforts with the fundraising team.