Role & Tasks:
Client - AT&T
Lead a team of four to drive digital acquisitions, support brand awareness & product consideration and drive social media engagement for AT&T Entertainment Group to generate and scale efficient leads and acquisitions.
My team manages digital strategy and execution for all Paid Search efforts, advertising on Social Media sites and Paid Video advertising on YouTube while managing a multi-million advertising budget.
I develop relationships with partner agencies and clients to ensure execution team is aware of campaign development and provide direct oversight and guidance to the team, ensuring we leverage data, targeting, predictive modeling, and a variety of analytics to optimize campaigns and media opportunities.