David Nummer Jr.

Marketing manager with a focus on Strategy, Promotions, and Campaign Management

Location 15h@2xGreater Chicago Area

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Work Experience
  • Marketing & Sponsorship Consultant
    2112 Creative Industry Incubator
    Jun. 2017 to Present (Less than 1 year)

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    Role & Tasks:

    •Created sponsorship deck for directors and sales team to use when recruiting corporate sponsor for special events.
    •Collaborated with directors on marketing plan for expansion into Nashville market.
    •Reviewed branding guidelines in communication for each market and advised on changes or updates in brand language for a more unified brand communication.

  • Marketing Manager
    STK Chicago Chicago, IL, US
    Feb. 2017 to Jun. 2017 (4 months)

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    Role & Tasks:

    Hired by CMO to increase engagement and traffic and define approach of national steakhouse brand in Chicago market. Managed $100K marketing budget, 13 vendors, and an event manager/marketing assistant report. Identified need to customize global brand in each market. Tailored Chicago, Atlanta, and Toronto experiences.
    • Collaborated with CMO to fix major vulnerability in brand communications. Identified that brand was not being customized to each of 15 diverse global and domestic markets and made remediation plan.
    • Repaired local reputation in wake of turbulent startup. Established alliance with Illinois Restaurant Association, James Beard Foundation, Chicago AIDS Foundation, Chicago Public Schools, and Chicago Police Department.
    • Assigned special project to customize marketing plans in struggling Atlanta and Toronto markets.
    In Atlanta, kept organic niche market while blending diverse music and experiences to attract other demographics. In Toronto, aligned with major film and music scene. Created plan to partner with Toronto Film Fest and music festivals. Reworked restaurant layout to align with these local favorites. Amplified brand increased restaurant traffic with high-ROI digital, traditional, and experiential marketing.
    • Distinguished brand in Chicago market, saturated with “white glove”-style venues. Used nightlife connections to create vibe-driven experiences where patrons could literally dance on tables.
    • Created unique experiences for consumers and industry influencers. For example, headlined James Beard “Eats Week.” Debuted foie gras maitake mushroom burger with support from the National Mushroom Council
    • Built robust digital media presence. Doubled Facebook likes and tripled mailing list. Unified digital ecosystem with redesigned website, including social integration—as well as HotPoint video booth on premise.
    • Generated significant earned media with coverage in Chicago Magazine, Modern Luxury Magazine, and ChicagoGourmet.org ect.

  • Associate Brand Ambassador
    Momentum Worldwid
    Oct. 2016 to Feb. 2017 (4 months)

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    Role & Tasks:

    As part of the GlennFiddich Team, I was responsible for promoting our extensive portfolio of Single Malt Whiskey to consumers at various on premise accounts within the Chicago area.

    • Created relationships for Glennfiddich with tastemakers at each account resulting in sales
    • Collaborated with account managers to identify under performing accounts. Set strategies and marketing plans to invigorate brand awareness.
    • Worked with service team on development of educational tastings. Completed tasting with bar and service staff to further brand line knowledge and sales techniques.
    • Worked with management team to identify sales opportunities within trends. Made product recommendations based on client consumer needs and interests.
    • Actively networked to drive brand awareness at retail level at industry relevant events.

  • Operations Manager
    Mercadito ChicagoChicago, IL, US
    Jun. 2016 to Oct. 2016 (4 months)

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    Role & Tasks:

    Manage a restaurant within the policies and guidelines of Mercadito Hospitality to ensure customer satisfaction and profit maximization
    Shared operational and financial responsibility for restaurant
    Directly perform hands-on work on an ongoing basis to train employees, respond to customer service needs, or otherwise role model appropriate behaviors in the restaurant
    Provide leadership; recognize and motivate members of the team; coach and train the team for operational excellence
    Manage a $8.5M restaurant with average daily transactions of $6,000 - $25,000.

    POSITIONS SUPERVISED: , Front of House Restaurant Team Member(s), Bar Service staff

    Profit & Loss responsibility
    Basic business math and accounting skills
    Strong interpersonal and conflict resolution skills
    Good oral/written communication skills
    Strong analytical/decision-making skills
    Basic personal computer literacy

    Control day-to-day operations by scheduling labor, ordering supplies, and developing the restaurant team
    Manage Front of the House 15-25 team members per day
    Ensure Occupational Safety and Health Act, local health and safety codes, and company safety and security policy are met
    Control Profit & Loss (i.e., plan attainment) by following cash control/security procedures, maintaining inventory, managing labor, reviewing financial reports, and taking appropriate actions
    Recruit, interview, and hire team members; conduct performance appraisals, take discipline action, motivate and train
    Ensure maintenance of equipment, facility, and grounds through the use of a Preventative Maintenance Plan based on Company Standards
    Ensure food quality and 100% customer satisfaction
    Ensure complete and timely execution of corporate & local marketing programs
    Ensure a safe working and customer experience environment by facilitating safe work behaviors

  • Business Development Manager
    Alacarte EntertainmentChicago, IL, US
    Feb. 2016 to Jun. 2016 (4 months)

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    Role & Tasks:

    Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
    Present to and consult with Executive on business trends with a view to developing new services, products, and distribution channels.
    Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
    Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
    Prospect for potential new clients and turn this into increased business.
    Research and build relationships with municipalities.
    Work with marketing staff to ensure that prerequisites are fulfilled within a timely manner.
    Understand the company’s goal and purpose so that will continual to enhance the company’s performance.

  • Marketing Promotions Manager
    AlaCarte EntertainmentChicago, IL, US
    Feb. 2009 to Feb. 2016 (6 years and 12 months)

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    Role & Tasks:

    Assists with creation, management, and improvement of all marketing campaigns,
    including digital, traditional, social media, etc.
    Works with partners & partner firms (PR, marketing, etc.) to ensure seamless integration
    between campaigns, events, and promotions
    Manages Alacarte Street Team, including signup mechanisms, aggregation of signups,
    onboarding of team members, assignment of members to events, and organization &
    management of personnel at events & in public
    Co-Owns/Leads strategy & execution of Alacarte events, promotions and event sponsorship, etc.
    Works with team to determine which events are right for Alacarte, and what type of
    presence is most effective
    Operates as lead in-house sales rep, creating & maintaining relationships with key
    accounts locally & regionally
    Manages promotional budget - makes decisions on spend and approach,
    with input & oversight from the team



Profit And Loss

Business Management

Purchasing / ordering

Conflict Resolution

Recruiting / hiring

Customer Service

Reservation System Management

Social Media

Food Safety Knowledge

Staff Education / Motivation

Marketing / PR

Microsoft Office

Organizations & Volunteer Activity
  • Chicago Aids Foundation
    Volunteer • Jul. 2016 to Present
  • Assistant to Director of Membership and Marketing
    illinois Restaurant Association
    Volunteer • Apr. 2016 to Present
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