A. Siamack Zarisfi

Wine Director

Location 15h@2xWestbury, NY

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Work Experience
  • Wine Director

    PJ WineNew York, NY, US
    Feb. 2016 to Aug. 2016 (6 months)

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    Role & Tasks:

    Select and maintain store inventory of over 2300 SKUs, with a large collection of fine wines, including premier crus and Bordeaux futures. Safeguard competitive online pricing for top 200 labels, as well as rare and collectible wines. Maintain market leadership in Spanish wines, with a focus on premium Rioja and Ribera vintages.

    Adopt and implement various sales initiatives to meet targets, grow margins for $15 million wine department. Motivate wine associates in achieving sales goals for seasonal in-store campaigns. Manage marketing via customer email, social media, in-store wine tasting and special events. Coach wine writers and digital media team.

    Oversee shipping and delivery for local accounts, and robust online sales (over 35% of wine sales).

  • Retail Store Manager

    Columbia Wine CoNew York, NY, US
    Sep. 2015 to Feb. 2016 (5 months)

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    Role & Tasks:

    Manage staff of 14 in a fast paced store with strong online and app driven sales. Impact bottom line through average sales (customer pickups), per unit profit, online delivery, and inventory control.

    Designed marketing and communications plan, through a service model to improve customer experience in store, online and on the phone.

  • Wine Room manager

    Nov. 2013 to Feb. 2016 (2 years and 3 months)

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    Role & Tasks:

    Focused wine buying for seasonal trends and regional standouts in small vineyard and large
    production labels; wine room featured 800 selected SKUs, with store total exceeding 1500 SKUs.

    Marketing through visual merchandizing, social media and wine events, including four annual grand tastings. Excellent customer service through “hand selling,” private parties and in-store customer tastings. Recruited and trained sales associates; established employee wine education program.

    Streamlined fulfillment for internet orders, including seasonal and special event purchases.

  • Owner

    Roy’s DeliHuntington Station, NY, US
    Jun. 2004 to Apr. 2012 (7 years and 10 months)

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    Role & Tasks:

    Operated New York style delicatessen, with catering and off-premise beer sales.
    Managed inventory, including perishable and dry goods for food preparation as well as retail sale.

Skills

Ability To Lift 40+ Lbs

Pricing

Profit & Loss Management

Beer Knowledge

Regional Expertise - France

Budget/cost Analysis

Cellar Organization

Regional Expertise - Southern Hemisphere

Regional Expertise - Spain/portugal

Classic Wine Service Knowledge

Regional Expertise - US

Coffee Knowledge

Craft Cocktail knowledge

Staff Education

Creating A Wine Program From The Ground Up

Food & Wine Pairings

Understanding Of Viticulture & Winemaking

Glassware Knowledge

Wine Buying

Inventory

Wine Cataloging

List Creation

Wine Knowledge

National/International Compliance Expertise

Wine Ordering

POS Maintenance

Wine Sales Proficiency

Interests
Wine Travel
Languages
Persian Fluent
Spanish Intermediate
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