Role & Tasks:
Determining and clarifying strategic and operational problems via consultation
Identifying problems and seeking solutions
Reviewing current strategy
Undertaking research into the industry sector, markets and competitors
Collecting, analyzing and interpreting data and statistics
Compiling and presenting information verbally, visually and in writing
Identifying and assessing the pros and cons of possible strategies
Developing, advising about and implementing solutions.
Work with agency principal and clients on strategic positioning and planning.
Guide clients in branding, positioning and marketing implementation.
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
Research industries and markets to identify growth opportunities for clients.
Recommend and lead approach for primary and secondary research to support client branding projects.
Write brand stories, positioning statements and brand messaging statements.
Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.
Participate in business development presentations and meetings as appropriate
Actively presents ideas to expand service offering and enhance positioning of the firm.