Michael Halsey

Strategic Business & Marketing Consultant

Location 15h@2xWashington D.C. Metro Area

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Work Experience
  • Strategic Business & Marketing Consultant

    Mai Solutions, LLC
    Jan. 2012 to Present (4 years and 11 months)

    See Details

    Role & Tasks:

    Front of House Services & Systems
    Restaurant and menu development offerings
    Talent Development
    Restaurant Server Training
    Restaurant Executive Coaching and Owner Training
    Determining and clarifying strategic and operational problems via consultation
    Identifying problems and creating solutions
    Analyzing and interpreting data and statistics and create strategic action plans
    Developing, advising and implementing solutions
    Guide clients in branding, positioning and marketing implementation.
    Create marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
    Research industries and markets to identify growth opportunities for clients.
    Recommend and lead approach for primary and secondary research to support client branding projects.
    Write brand stories, positioning statements and brand messaging statements.
    Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.
    Participate in business development presentations and meetings as appropriate
    Actively presents ideas to expand service offering and enhance positioning of the firm.

  • Consultant

    Self-employed
    Jan. 2005 to Present (11 years and 11 months)

    See Details

    Role & Tasks:

    Determining and clarifying strategic and operational problems via consultation
    Identifying problems and seeking solutions
    Reviewing current strategy
    Undertaking research into the industry sector, markets and competitors
    Collecting, analyzing and interpreting data and statistics
    Compiling and presenting information verbally, visually and in writing
    Identifying and assessing the pros and cons of possible strategies
    Outlining objectives
    Developing, advising about and implementing solutions.
    Work with agency principal and clients on strategic positioning and planning.
    Guide clients in branding, positioning and marketing implementation.
    Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
    Research industries and markets to identify growth opportunities for clients.
    Recommend and lead approach for primary and secondary research to support client branding projects.
    Write brand stories, positioning statements and brand messaging statements.
    Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.
    Participate in business development presentations and meetings as appropriate
    Actively presents ideas to expand service offering and enhance positioning of the firm.

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