Role & Tasks:
I provide day-to-day support on all things social media including content creation, channel management, live event support, reporting and competitor research. Collaborate with France and Rabat creative teams, external agencies and global brand managers on content creation and brand campaigns. Utilize social listening tools and analysis of brand conversation to provide insights for social strategy.
• Oversee strategy and digital marketing and advertising campaigns across various digital channels including brand website, Facebook, Twitter, Instagram, and LinkedIn
• Measure and analyze campaign and channel metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance while leveraging insights to identify opportunities for improvement and rationale for business decision making.
• Effective management and planning of company premiere event Socialize NYC 2016 Cruise from conception to execution within time and budget requirements