Jessica DesRochers

Social Media Assistant Editor

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Work Experience
  • Social Media Assistant Editor

    May. 2016 to Sep. 2016 (4 months)

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    Role & Tasks:

    Assisted in the execution and implementation of social media strategy across a variety of accounts
    Researched, curated and created content for client social media accounts
    Built a reliable network of social media contacts and analyzed appropriate social media outlets for clients
    Monitored daily social media feeds
    Assisted with maintaining accurate records on updates for accounts

  • Consumer Intern

    Weber Shandwick
    Sep. 2015 to Jan. 2016 (4 months)

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    Role & Tasks:

    Traditional Relations
    - Monitored for coverage of Honey Maid and American Cancer Society and recorded in a tracker to report the overall success of campaigns
    - Created targeted media lists used to conduct strategic media outreach pertaining to specific client campaigns
    - Drafted pitches for potential coverage on specific client campaigns
    Social Media Relations
    - Monitored for coverage that pertained to the HeForShe brand voice and messaging
    - Drafted content for all social channels, including Twitter, Instagram and Facebook, that engaged with the HeForShe audience and aligned with the brand voice
    Influencer Relations
    - Created a database of current and potential influencers to be used as a reference tool for Unilever’s All Things Hair campaign
    - Brainstormed future content to contribute to the overall revamp of the brand

  • Public Relations/Communications Intern

    The Salvation Army Metropolitan Division Headquarters
    May. 2014 to Aug. 2014 (3 months)

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    Role & Tasks:

    - Compiled detailed 20+ page monthly media report that included television, radio, print and online coverage to inform on overall success
    - Conducted phone interviews and wrote articles for the website/blog/e newsletter
    - Researched program data for fundraising initiatives, as well as other media related sources and archives
    - Created collateral materials for community outreach program

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