Jenny Steier

Media Strategy Associate | Client: Starbucks

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Work Experience
  • Media Strategy Associate | Client: Starbucks
    Starcom Mediavest Group
    Jul. 2015 to Present (2 years)

    See Details

    Role & Tasks:

    Starcom Mediavest Group (SMG) is the Human Experience Company. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

    Responsibilities include:
    • Handle media strategy among all platforms in U.S. Campaigns for Starbucks Coffee Brand
    • Develop integrative media plans for café products, brand awareness, and CPG initiatives
    • Work with Digital, Offline, Search, and Social Investment Teams to develop media strategy tactics
    • Handle all Newspaper planning and contracting in Digital & Print landscapes
    • Developed and transitioned client to new, more efficient billing & finance system

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