General Manager

Friedman’s is seeking a General Manager to lead the opening and ongoing operations of our new Tribeca location at Greenwich & North Moore. This is a hands-on leadership role responsible for building a high-performing team, delivering exceptional guest experiences, and driving strong financial results in a fast-paced, all-day dining environment.

The General Manager will serve as the face of the restaurant—owning everything from pre-opening through stabilized operations—while upholding Friedman’s core ethos: serving thoughtful, high-quality food that’s approachable, inclusive, and consistently executed.

Key Responsibilities Opening Leadership

• Lead all pre-opening efforts, including hiring, training, systems implementation, and culture-building
• Partner with ownership on staffing model, labor plan, and opening budgets and financial projections
• Oversee soft opening execution and ensure operational readiness across front and back of house
• Establish clear service standards and operating procedures from day one

Operations Management

• Own day-to-day operations across breakfast, brunch, lunch, and dinner
• Drive consistency in food quality, service, and execution across all dayparts
• Maintain strong systems around:
  • Service flow and timing
  • Cleanliness and organization
  • Opening/closing discipline

Financial Performance

• Full accountability for P&L performance
• Manage:
  • Labor cost and scheduling efficiency
  • Cost of goods, ordering, and inventory controls
• Identify and drive revenue opportunities through:
  • Throughput optimization 
  • Local store marketing and repeat guest strategy
  • Private events and neighborhood partnerships

Team Leadership & Culture

• Hire, train, and develop a team of managers and hourly staff
• Build a culture of accountability, hospitality, and consistency
• Be a present, floor-driven leader, coaching in real time
• Create structure, clarity, and growth paths to drive retention

Guest Experience

• Set the tone for warm, approachable, New York hospitality
• Actively manage the dining room and guest flow
• Resolve issues quickly and with good judgment
• Build a strong base of repeat guests and neighborhood regulars

Systems & Compliance

• Ensure compliance with DOH regulations and food safety standards
• Maintain and enforce all company systems, including:
  • POS and reporting
  • Inventory and ordering
  • Opening/closing procedures

Qualifications Required

• 5+ years of restaurant management experience, including 2+ years as a GM or AGM in NYC
• Experience in high-volume, full-service restaurants
• Strong understanding of P&L management, labor, and cost controls
• Proven ability to lead teams in a fast-paced environment
• Hands-on, floor-oriented leadership style

Preferred

• Experience opening a restaurant or leading a major launch
• Background in all-day dining 
• Experience in neighborhood-driven restaurants with strong repeat business

Compensation & Benefits

• Competitive base salary + performance bonus
• Health benefits
• Paid time off
• Growth opportunities within a growing NYC restaurant group