We are seeking an experienced, strategic, and entrepreneurial Events Director to lead and grow the private events program across our restaurant group. This is a senior leadership role responsible for overseeing the vision, sales performance, operational excellence, and long-term growth of all events across our venues.
The Events Director will drive revenue through proactive sales strategy, cultivate new business opportunities and partnerships, and build best-in-class event experiences that reflect our hospitality standards and brand identity. This role oversees the events team and works cross-functionally with operations, culinary, marketing, and ownership to ensure seamless execution and continued program expansion.
This is an ideal opportunity for a dynamic leader who thrives equally in big-picture strategy and high-touch client hospitality.
Key Responsibilities
Strategic Leadership & Program Growth
- Own and lead the overall vision, strategy, and performance of the events program across all restaurant properties
- Develop annual revenue goals, sales strategies, and KPIs; regularly report on performance and growth opportunities
- Identify and pursue new revenue streams including corporate partnerships, brand activations, weddings, social events, and experiential programming
- Conceptualize innovative event formats and offerings to keep the program competitive, relevant, and differentiated in the market
- Evaluate competitor practices, pricing, and trends to continuously refine our positioning and packages
- Collaborate with marketing to develop sales materials, campaigns, and outreach strategies
Sales & Business Development
- Oversee all inbound and outbound event sales efforts
- Cultivate new clients, corporate accounts, agencies, and planners to expand our network and repeat business
- Lead high-value negotiations and close key contracts
- Maintain and grow a comprehensive corporate and planner database
- Establish proactive sales initiatives and partnerships that drive consistent pipeline growth
- Develop pricing structures, packages, and profitability models
Team Leadership & Management
- Lead, mentor, and manage the events team including managers, coordinators, and administrative support
- Hire, train, and develop team members to ensure excellence in service, organization, and especially sales performance
- Create systems, SOPs, and workflows that improve efficiency and scalability
- Foster a collaborative, solutions-oriented team culture grounded in hospitality and accountability
- Provide ongoing coaching, performance reviews, and professional development
Event Planning & Operational Oversight
- Oversee planning and execution standards for all private and semi-private events
- Ensure consistent excellence across client communications, timelines, contracts, and logistics
- Guide floor plans, run of shows, vendor coordination, and production strategy at a high level
- Partner with General Managers and Culinary leadership to align menus, staffing, and service execution
- Establish quality control processes for BEOs, documentation, and day-of readiness
- Step in as senior lead or escalation point for complex or high-profile events
Client Experience & Brand Representation
- Serve as an ambassador for the group’s hospitality philosophy and brand standards
- Build long-term relationships with clients and planners to encourage repeat business and referrals
- Ensure each event reflects thoughtful design, seamless execution, and elevated service
- Resolve issues proactively and maintain professionalism under pressure
Who You Are
- 5–8+ years of progressive experience in events leadership, hospitality sales, or venue management
- Proven success driving event revenue growth and developing new business
- Experience managing and mentoring teams
- Strong financial acumen and comfort with forecasting, pricing strategy, and profitability
- Exceptionally organized with strong systems thinking
- Warm, polished communicator with high emotional intelligence
- Creative, strategic, and solutions-oriented
- Comfortable balancing big-picture strategy with hands-on oversight when needed
- Passionate about restaurants, hospitality, and memorable guest experiences
What We Offer
- Opportunity to shape and grow a dynamic, design-forward events program
- Leadership role with meaningful ownership and creative input
- Collaborative and hospitality-driven culture
- Competitive salary + performance incentives
- Benefits package