VP of Catering Sales & Development NYC

Apply here or email us directly at:

[email protected]

VP of Catering Sales & Development

Location: Downtown Manhattan, NYC

Compensation: $135,000–$150,000 base (DOE) + Annual Bonus (up to 10% of base) + Outbound & Inbound Sales Commission

Total Target Compensation annually: $200K+ (salary + bonus + commission)

Employment Type: Full-Time, Exempt

About the Company

Our client is a boutique New York City catering company known for produce-driven menus, thoughtful design, and a refined yet effortless guest experience. Since 2013, they’ve become a trusted partner to global brands, creative agencies, production studios, and corporate teams across NYC — delivering elevated catering with a distinct, creative point of view.

As they enter an exciting new phase of growth, they are looking for a VP of Catering Sales & Development to lead their commercial engine, build strategic partnerships, and expand their presence across New York’s most influential industries.

The Role

The VP of Catering Sales & Development is a senior leadership role responsible for owning and driving all top-line revenue for the catering business — from drop-off catering and corporate accounts to events and emerging revenue streams.

This role will work alongside the DOO and report to owners. Small team, like a family, not corporate. Friendly and healthy environment and culture.

This person will:

• Lead both inbound and outbound sales
• Manage and grow the sales team
• Build and deepen relationships with key high-value clients
• Oversee marketing and brand-building initiatives tied to revenue
• Design and execute the commercial growth strategy alongside ownership

The ideal candidate is both strategic and hands-on: equally comfortable in the boardroom closing major accounts as they are building outbound pipelines, refining systems, and coaching a small, high-performing team. This role reports directly to Ownership and works in close partnership with Operations and Culinary leadership.

Core Responsibilities

Revenue Leadership & Growth Strategy

• Own the full sales strategy across drop-off catering, corporate programs, events, and new revenue channels
• Design and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion/beauty, media, and brand partners
• Identify and test new verticals, partnerships, and marketsaligned with the brand’s long-term positioning
• Own revenue forecasting, pipeline health, and monthly/quarterly performance reporting to ownership

Client Relationship Management

• Serve as a strategic partner to key, high-volume clients and oversee major accounts
• Lead or support high-profile proposals, tastings, walk-throughs, and negotiations
• Ensure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structure

Sales Team Leadership & Development

• Lead, mentor, and grow a sales team (Event Managers and Coordinators)
• Set clear targets, KPIs, and follow-up cadence for all stages of the sales funnel
• Build a positive, accountable, and performance-driven sales culture
• Ensure consistency and excellence across proposals, communication, and client experience

Marketing, Partnerships & Brand Growth

• Oversee revenue-focused marketing initiatives: seasonal menus, campaigns, newsletters, strategic outreach, and partnerships
• Collaborate on social and brand messaging that supports the sales strategy
• Represent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brand

Systems, Reporting & Cross-Functional Collaboration

• Own CRM and pipeline accuracy; ensure clear reporting and visibility into performance
• Partner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standards
• Continuously refine SOPs, sales processes, and communication flows to improve efficiency and scalability

Ideal Experience & Qualifications

• 7–12+ years of experience in catering, hospitality, event sales, or luxury/lifestyle brand services
• Proven track record building outbound sales programs and winning high-value corporate and brand accounts
• Demonstrated success leading and developing sales teams in a high-touch, service-driven environment
• Deep understanding of drop-off and off-premise catering, NYC corporate/event landscape, and pricing strategies
• Strong financial acumen — comfortable with forecasting, revenue strategy, pricing analysis, and margin protection
• Exceptional communication, negotiation, and presentationskills; confident representing the brand to C-suite level clients
• Highly organized, systems-minded, and proactive, with strong experience using CRM and catering management tools (e.g., Tripleseat or similar)
• Thrives in a creative, entrepreneurial, fast-movingenvironment and enjoys being both a builder and a closer

Compensation & Benefits

• Base Salary: $135,000 – $150,000, commensurate with experience
• Annual Performance Bonus: Up to 10% of base salary
• Sales Commission: On both outbound and inbound business, with a realistic 2026 earning potential of $200K+ (base + bonus + commission)
• Competitive Benefits Package, including health benefits and PTO (details to be shared during the interview process)

Apply here or email us directly at:

[email protected]