Job Title: Marketing Manager
Reports To: VP of Marketing / Director of Marketing
Department: Marketing – Food & Beverage
Employment Type: Salaried, Exempt
Location: Nashville, TN
About José Andrés Group
José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts worldwide.
Position Summary
The Marketing Manager is a dynamic, creative, and results-driven leader responsible for brand awareness, guest engagement, and revenue growth across an F&B portfolio. You’ll own omni-channel campaigns, develop and execute experiential programming (on-property activations, collaborations, limited-time offerings), and cultivate high-touch partnerships—operating to luxury standards with VIP care, concierge relations, and premium brand alignment.
Key Responsibilities
Community, Partnerships & Influencers
- Build partnerships with luxury hotels/residences, concierges, private clubs, premium retail, cultural institutions, and destination marketers; create joint offers and hosted experiences.
- Grow and manage relationships with creators and locally influential partners; coordinate elevated hosting and collaborations.
Digital & Content
- Manage social, email, and web for assigned outlets; maintain an editorial calendar emphasizing seasonal and programming-driven content.
- Track and optimize performance (engagement, CTR, conversion, list growth) while upholding luxury voice, visual standards, and brand guidelines.
- Produce/coordinate photo and video (agency and in-house); ensure timely asset delivery and rights management.
Experiential Programming
- Concept, calendar, and execute on-property programs: chef dinners, tasting series, guest bartenders, brand takeovers, holiday/LTO moments, arts & culture tie-ins.
- Build run-of-show, staffing plans, and guest journey maps; align with Operations, Culinary, Beverage, Events, and PR.
- Deliver premium guest touches (VIP amenities, bespoke menus, photo moments) consistent with luxury expectations.
- Post-mortem each program with KPIs (covers, sales mix, PR/social lift, new-to-file capture) and clear ROI insights.
Events & Private Dining
- Partner with Events/PDR on luxury packages (pairing menus, collector tastings, VIP add-ons); ensure collateral and messaging are on brand.
- Coordinate with PR/partners to maximize earned coverage and content.
PR & Communications Support
- Liaise with PR agency/partners: host media/influencers, craft briefs, and support on-site storytelling and asset needs.
Planning, Budget & Reporting
- Own annual/quarterly plans and budgets for each outlet; manage vendor SOWs, invoices, and accruals.
- Report weekly/monthly on campaign and programming performance; translate insights into next actions and tests.
Internal Coordination & Standards
- Serve as the connector between Marketing and Operations; maintain brand and luxury service standards across all touchpoints.
- Drive timely menu/collateral updates with Creative; ensure version control and distribution.
Working Conditions & Physical Requirements
- Hybrid office/on-property; frequent night/weekend support for programs and events.
- Ability to lift and transport light materials/equipment for activations and shoots.
Compensation & Benefits
- Competitive salary with performance bonus potential
- Comprehensive health & wellness benefits
- Retirement savings program with matching
- Company-wide dining discounts
- Education reimbursement; commuter benefits; global career growth opportunities
Required Qualifications
- 5+ years in marketing/communications; hospitality or restaurant required. Luxury hospitality, premium lifestyle, or fine-dining brand experience strongly preferred.
- Demonstrated success creating and executing experiential programming end-to-end with measurable business impact.
- Social-native storyteller with strong brand copy, community management, and content production coordination.
- Data-minded operator comfortable with dashboards, KPIs, and test-and-learn optimization.
- Excellent cross-functional communication and project management; thrives in fast-paced, on-property environments (nights/weekends for key programs).
- Bonus: Paid social (IG/FB), light design/video editing, CRM/loyalty experience, Spanish proficiency.
Equal Opportunity Employer
José Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.
