Director of Sales

Director of Sales & Business DevelopmentOverview

The Director of Sales & Business Development leads Purslane’s sales strategy and oversees the performance and development of the sales department. This role focuses on expanding Purslane’s market presence, driving strategic partnerships, developing outbound sales programs, and aligning sales initiatives with brand and sustainability goals.

They will collaborate cross-departmentally with operations, culinary, and marketing to ensure cohesive growth strategies and exceptional client experiences.

Key Responsibilities

Business Development Strategy and Partnership Engagement (50%)

• Develop and execute Purslane’s annual catering and event sales and business development strategy to achieve revenue and growth goals.
• Identify and pursue new market segments, partnerships, and exclusive venue opportunities aligned with Purslane’s brand and mission.
• Engage with partners to maintain collaborative and fruitful relationships. 
• Oversee lead generation strategies, pipeline development, and CRM (Tripleseat) optimization.
• Support development of marketing and promotional initiatives to increase brand visibility and drive new business.

Event Sales Leadership (25%)

• Personally own the sales process for key accounts. 
• Represent Purslane at industry events and networking opportunities; cultivate key external relationships.
• Partner with operations and culinary leadership to align offerings with client and market needs.
• Champion Purslane’s sustainability commitments in all sales and business development efforts.

Team Management (25%)

• Mentor, train, and manage the sales team of 2-4 direct reports; ensure strong communication, accountability, and professional development.
• Set individual and team sales goals; track KPIs, analyze performance, and provide regular reporting to leadership.
• Review and evaluate incoming leads, cross-selling and conversion strategies.
• Lead weekly sales meetings to review progress, share updates and address issues. 
• Adapt team structure to align with business growth and employee development. 

Qualifications

• 7+ years in hospitality or event sales, including leadership experience, with a preference for significant off-premise catering experience.
• Proven success in developing and executing strategic sales plans.
• Strong understanding of NYC event, venue, and catering markets.
• Exceptional communication and relationship management skills.
• Proficiency in CRM systems (e.g. Tripleseat, Salesforce Caterease) and Google Workspace.

Working Conditions

• Hybrid office and field-based role; frequent presence at event venues required.
• Standard business hours, with evening, weekend, and holiday work as needed for events.
• Must be able to sit, stand or walk for extended periods and lift up to 10 lbs. frequently, and 25 lbs. occasionally.
• Work may take place indoors and outdoors, in varying weather conditions.
• Compliance with all food safety, sanitation, and workplace safety standards required.
• Travel within the greater NYC area for site visits and events.
• Reasonable accommodations available for individuals with disabilities.

Benefits

• Enrollment in the Purslane offered medical, vision, and dental group healthcare plan, available 30 days after start of employment. 
• 15 days of Paid Time Off, accrued (but also advanced), approved by manager.
• Accrued sick leave is 40 hours per year.
• Employer contribution to health insurance will be offered at 50% of premium up to $400/month.
• 20% employee discount on all Oberon Group restaurants.
• Flexible work arrangements, minimum 3 days/week in the office.

The estimated compensation for this role is $200K-$250K, including base salary and on target incentive pay.