Social and Digital Content Lead

Reports to: Marketing Manager 

 THIS POSITION IN ENTIRELY IN PERSON

Responsibilities: 

• Implement and manage social media strategy for 3 current Daniel Humm Hospitality brands, and more as they open/come online (including one restaurant slated to open in 2026): 

• Eleven Madison Park (516k Instagram followers) 

• Eleven Madison Home (54.4k Instagram followers) 

• Clemente Bar (34.1k Instagram followers) 

• Create short-, medium-, and long-term campaigns together with Marketing Manager 

• Define KPIs and track performance and engagement of posts 

• Suggest strategy and content optimization 

• Meet regularly with key stakeholders to ensure current and accurate content 

• Assist with ideating and capturing photo and video content at the restaurant and events 

• Write copy for all posts/stories 

• Create and maintain relationships with restaurant colleagues, industry, and our PR agency to foster collaboration and strengthen networks 

• Work with external partners and collaborators to execute campaigns, including social media campaigns for short- and long-term pop-ups 

• Manage comments and DMs 

• Refer customer service requests to the appropriate parties 

• Refer potential candidates and career inquiries to HR 

• Maintain Daniel Humm Hospitality websites and update as needed 

• Manage Google Business and Meta accounts 

Desired Skills: 

• Exceptional written and verbal communication skills  

• Curiosity: eagerness to learn and grow 

• Works well in a collaborative and dynamic environment: an enthusiastic team player 

• Experience/interest in fine dining and hospitality 

• Excellent time and project management skills 

Experience Required: 

• 2+ years experience as a social media content creator/community manager 

• Experience working in hospitality or restaurant industry preferred 

• Proven ability to manage and build social media communities 

• Ability to plan, execute, and measure successful social media campaigns 

• Ability to maintain voice and visual identity for each individual brand 

• Proficient with platforms such as Later, Airtable, Canva, etc. 

• Proficient with Microsoft Office and Adobe Suite (Photoshop/InDesign) 

• General SEO knowledge 

• Basic graphic design and photography/video skills preferred