A little about us & the culture that has been created…

Friedmans is a family run business, which operates locations throughout New York City. Friedmans was named after the famous economist Milton Friedman who popularized the phrase, “there ain’t no such thing as a free lunch”. This phrase has gone on to be used in science, economics, finance, statistics, technology, sports, & now food. However, to put it simply, “to get one thing we like, we usually have to give up another thing we like.”

The original store opened in 2009 in the Chelsea Market. One of the pioneers Vanessa had been diagnosed with celiac disease and had to eat gluten-free. So when the first location opened she was vocal about making it a gluten-free safe haven for her and her celiac peers. She was adamant that there be only one menu available which would be entirely gluten-free. After long hours in the kitchen and playing with all different sorts of flours we believe we have created some of the best pancakes, waffles, and fried chicken. More importantly, they are all intrinsically gluten-free.

Our mantra is simple, “Eat good food” and this is what we strive to deliver to our guests. For us, it has two meanings. Firstly, eat food that tastes good. Secondly, be proud of the food you serve. We know where our food comes from. We communicate regularly with our farmers and are proud to serve antibiotic free meats & local vegetables. Our mission is for you to love, respect, & enjoy, not only the food you serve, but also the team you work with.

- The Friedmans’ Team