KYU is seeking an experienced and dynamic Director of Marketing to oversee the marketing initiatives for all KYU locations, including Miami, New York, Las Vegas, and our soon-to-be California location. This position is based in New York and plays a pivotal role in shaping the KYU brand, driving awareness, and ensuring consistent and effective marketing strategies across all markets.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance the KYU brand across all locations.

• Oversee all marketing channels, including digital, social media, print, and partnerships, ensuring consistent brand messaging.

• Collaborate with location-specific teams to create tailored marketing campaigns that align with local and overall brand goals.

• Lead the planning and execution of new location launches, including California, ensuring strong community engagement and awareness.

• Analyze market trends and competitor activity to refine strategies and identify growth opportunities.

• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.

• Work closely with the culinary and operations teams to promote seasonal menus, special events, and key initiatives.

• Build and maintain relationships with media, influencers, and brand partners to increase visibility and positive coverage.

• Develop and maintain a marketing calendar, including events, promotions, and content schedules.

• Report on the performance of campaigns and initiatives, providing insights and recommendations for improvement.

• Oversee the creation of marketing materials, ensuring high-quality, on-brand content.

• Lead the social media strategy, engaging with the audience and growing KYU’s digital presence.

Qualifications:

• 7 to 10+ years of experience in a senior marketing role, preferably in the hospitality or restaurant industry.

• Proven track record of successfully managing multi-location marketing strategies.

• Strong understanding of digital marketing, social media, and content creation.

• Experience with public relations and media outreach.

• Excellent communication and leadership skills.

• Ability to analyze data and translate it into actionable strategies.

• Creative thinker with a passion for innovation.

• Strong project management and organizational skills.

• Knowledge of market trends and insights within the restaurant or hospitality industry.

• Proficiency in marketing tools and software, including analytics platforms.