Heroes is more than a restaurant—it is a continuation of SoHo’s creative DNA. A nod to the artists, the people, the restaurants who turned lofts into studios and dinners into ideas. It’s about food as culture, as art, as something meant to be shared. We envisioned a space where good food is for everyone—unpretentious, seasonable, and rooted in the kind of communal energy that made this neighborhood iconic in the first place.