In Spring 2021, the first standalone brick & mortar store was born nearby in Williamsburg: Edith’s Sandwich Counter.

Open daily for breakfast and lunch, the Sandwich Counter became an instant hit, creating popular and viral hits – such as The BEC&L Sandwich (which The New York Times named as ‘One Of The Sandwiches That Defines New York City’, calling it ‘the platonic ideal of hangover food, with an added latke layer… the bagel chewy, eggs impossibly fluffy, the latke doing that crunchy-outside, creamy-inside thing that will cure what ails you’) and The Iced Cafe Slushie (which the Food & Wine Magazine described as a ‘super refreshing, Brooklyn-viral slushie of tahini, oat milk, and cold brew’ and ‘the best thing I drank this year, just like it was last year).