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SingleThread Farm - Restaurant - Inn hiring Marketing Manager in Healdsburg, CA

SingleThread Farm - Restaurant - InnMore Info

Full Time • Salary ($90k - $100k)
Expires: Jun 16, 2024

180 people viewed

Required Years of Experience

4 years


Job Details
Compensation + Benefits

  • Pay Scale: $90,000 - $100,000/year *
  • Medical, Dental, Vision Plans
  • Paid Time Off - Including Vacation, Sick and Mental Health Time Off
  • 401(k) w/ company discretionary match
  • Flexible Spending Account
  • Employee Assistance Program - 8 free counseling sessions annually for you and your household members
  • Employee Dining and Wine Discounts
  • Daily Family Meals
  • Customized Educational Opportunities
  • Opportunity for Advancement within the Vertice Portfolio

What you'll be doing in this role...

Under the general direction of the CEO, the Marketing Manager will own the go-to-market and product release strategy and carry out our comprehensive marketing and branding strategy for all hospitality projects in the Vertice Hospitality Management Group portfolio. This person will work closely with the executive team and operations managers to design collateral and build a social media strategy, including Instagram posts (in collaboration with Chef Kyle), newsletters, online advertising campaigns and SEO. An individual with excellent communication and project management skills who can implement strategic frameworks and processes and execute against business objectives, will be successful in this role.

Strategic

  • Develop long-term product, branding, and marketing strategy, including roadmaps
  • Manage online ad campaigns -- understand the performance of various campaigns and work to continuously improve them
  • Establish product partnerships and a go-to-market product framework
  • Work closely with our CEO to define, implement, and manage our marketing strategy for optimal performance and results
  • Build, further develop, and leverage relationships with industry media to evangelize our brand, mission, and movement in the market.
  • Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around our announcements and initiatives that resonate with audiences
  • Lead customer-centric thinking and craft programs to meet those target markets
  • Develop and maintain brand identity for portfolio projects (mission, vision, voice, etc.)
  • Gauge how marketing campaigns have progressed and fine-tune to ensure they reach the right audience
  • Oversee performance data analysis and evaluation - SEO, Google Analytics Reports, FB Ad Analytics
  • Prepare and review monthly, quarterly, and yearly budgets, and allocating resources appropriately.
  • Collate pertinent information from operations managers and develop a communication plan that distills our key messages and reaches the right audience on an ongoing basis
  • Work closely with our PR team to coordinate efforts on press releases and social media
  • Coordinate with photographers and videographers to maintain a set of up-to-date, high quality images to use for various campaigns, releases, etc.
  • Represent the marketing team to cross-functional groups including product management, sales, or customer support.
  • Oversee and direct Marketing Coordinator
  • Manage third party agencies (e.g. creative, branding)
Tactical

  • Design website and write content
  • Create all product and sales collateral
  • Build internal product and sales
  • Curation, organization, and selection of images and video content in coordination with Owner / Head Chef and Owner / Head Farmer
  • Assist Executive Wine Director with the ST Wines website newsletter and marketing
Required Skills and Abilities:
 
  • Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy
  • Excellent verbal and written communication skills with the ability to present information
  • Highly organized, systems-thinker who can handle multiple inputs from multiple stakeholders
  • Ability to prioritize marketing needs based on potential impact and communicate these priorities with leadership
  • Ability to embody the ethos of SingleThread and Vertice Hospitality Management in written materials
  • Ability and interest in using data to analyze the performance of various social media campaigns, newsletters, etc. 
  • Tech-savvy with proficiency in the Microsoft Office Suite, Google Suite, Adobe Photoshop, Adobe Illustrator, Copyright, MailChimp, Slack, or similar programs
  • Must be able to work a varying shift, including evenings, weekends, and holidays

In an ideal world, you have:

  • Bachelor’s or Master degree in marketing or related discipline; MBA preferred
  • 5+ years of marketing experience, preferably in related industry
  • 1+ years of marketing leadership experience
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Strong leadership and communication skills
  • Strong ability to write content and speak in our voice and work with Chef Kyle on social media
  • Ability to manage people, processes and timelines
  • Entrepreneurial and works well in a rapidly changing environment
  • Strong project management skills
  • Creative and innovative
  • Organized and detail-oriented
  • Customer-centric and can identify and meet customer needs
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives
  • Metric-driven and have the ability to draw insight from complex data

ENVIRONMENTAL AND/OR PHYSICAL REQUIREMENTS

  • Ability to perform the essential job functions consistently, safely and successfully with federal, state, and local standards
  • Must be able to lift and carry up to 40 pounds
  • Ability to stand and sit for prolonged periods of time 
  • Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment

KEY COMPETENCIES

  • Analytically minded: always thinking about how to use data to support decision-making. Brings an analytical perspective to conversations and can explain their quantitative viewpoint to others
  • Independent, self-starter: can push projects forward completely independently, proactively offers next steps and prioritizes their work on their own, does not require significant oversight
  • Collaborative: enjoys working with others towards a common goal and values cooperation
  • Oriented towards positive impact: taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
  • Decisive: accepting responsibility for making things happen, thinking ahead, and developing contingency plans
  • Motivated and committed: approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
  • Flexible: responding quickly and positively to changing environments
  • Be a positive role model: demonstrate the ethos of Kyle, Katina, Tony and the management team
 
Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
 
* The above represents the expected pay range for this position, that we in good faith believe we would pay for this role at the time of this posting. This range may be modified in the future.

Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.

Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development. 

Compensation Details

Compensation: Salary ($90,000.00 - $100,000.00)

Benefits & Perks: Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, 401k, Dining Discounts, Employee Assistance Program - 8 free counseling sessions annually for you and your household members


Required Skills

Tech-savvy

Hospitality Driven

Team Player

Social Media Management


Japanese, Asian, Californian

Fine Dining

SingleThread is a source-focused, farm-driven restaurant and inn concept that offers its diners and guests time-honored preparations of seasonally inspired cuisine and a uniquely curated taste of Sonoma Wine Country. The concept was born out of Kyle and Katina Connaughton's Southern California upbringing as well as their extensive international travels and experiences living and cooking abroad in both the UK and Japan. Our foundation is rooted in the Japanese concept of 'omotenashi', a heightened sense of hospitality and anticipation of a guest’s every need. For us, the relationship between farmer and chef is more than a side story; it is the heart of the experience.

Awards
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