Management

The Rustic Canyon Family includes a variety of Santa Monica, California dining destinations, all in partnership with some of our favorite people and incredibly, talented chefs. We embrace seasonality and make as much as possible in-house using classic craftsmanship and technique, while sourcing the highest-quality ingredients from local farmers and vendors with sustainable practices. We believe in creating welcoming spaces for everyone, and really take “family” to heart, by ensuring our employees and all who walk through our doors feel at home.

Founder Josh Loeb hosted an intimate series of dinners at his tree house-like home nestled in Rustic Canyon. He’d shop at the nearby Santa Monica Farmers’ Market for the best produce and come up with different themes for each night. Lovers of quality food and wine would gather around a long, candlelit table to share the joy of a meal created with thought and passion. New friends were made, stories were told and favorite wines were discovered. This is what inspired the idea behind Rustic Canyon, which opened in December 2006. Soon after, Zoe Nathan, also a Santa Monica native, joined the team as pastry chef. She and Josh fell in love, and with their friend Colby Goff, they began opening more restaurants in the neighborhood.

We have a small executive team, so we can support the various restaurants in our group!