Overview of Responsibilities:

• Execute and manage our brands’ social media strategy;
• Build and maintain a posting schedule for all channels;
• Create content and storytelling (image, video, copy) that is creative and thoughtful, and aligns with our business goals;
• Perform community management by replying to comments and DMs, plus crisis communications;
• Strategize and execute social campaigns, Facebook and Instagram marketing, and paid search;
• Write and update any website or marketing copy, along with our bi-monthly newsletters;
• Grow our social engagement and newsletter subscriber list, as defined by quarterly KPIs;
• Act as the direct point of contact with external PR agencies, including managing all incoming media inquiries and interview/photo requests
• Work with external partners and PR agencies for our print, broadcast, and online media
• Track and report social performance and media placements on a monthly and quarterly basis;
• Cultivate partnerships with influencers and key members of our community;
• Monitor SEO and user engagement and suggest content optimization for social and our websites;
• Stay up-to-date on best practices to make sure we’re at the top of our game, providing insights and trends to inspire forward-thinking;
• Reporting to the COO and working closely alongside the Creative Director.

• Fluency in all social channels including Instagram, Facebook, LinkedIn;
• 5+ years’ experience managing social strategy and execution – experience in luxury, hospitality, DTC or e-commerce a strong plus;
• Excellent copywriting skills;
• Real-world experience in content management, and writing and building engaging newsletters;
• Experience strategizing and executing paid search and Instagram and Facebook advertising;
• Proven ability to engage and build an audience with content across multiple channels;
• Excellent understanding of social media best practices;
• Understanding of SEO and web traffic metrics;
• An enthusiastic self-starter, able to work independently on multiple projects and last-minute requests.
• Have a flexible mindset, able to manage deadlines and workload in a high-energy environment;
• Have an appreciation for food and drive, hospitality, modern luxury, and creativity.

Proof of Covid vaccination within 30 days of hire

Make it Nice is the parent company behind Eleven Madison Park and Eleven Madison Home. Our company culture supports the growth and development of our employees, and provides opportunities for education and advancement. We offer a comprehensive benefits package, including medical/dental/vision, flexible spending accounts, employee dining discounts, 401k, and paid time off after a required waiting period. Make it Nice provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.