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Social Media Specialist
Bernie's - Hatboro
58 S York Rd, Hatboro, PA 19040, United States
Bernie's - Hatboro hiring Social Media Specialist in Hatboro, PA

Bernie's - Hatboro hiring Social Media Specialist in Hatboro, PA

Bernie's - HatboroMore Info

Full Time • Salary (Based on Experience)
Expired: Nov 24, 2019

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1 year

Job Details

Position: Social Media Coordinator

Highland Hospitality Group is a fast rising restaurant group based out of Philadelphia, with locations in the city and suburbs. With six restaurants currently in the portfolio and another being added this summer, the Social Media Coordinator plays a crucial role in this expansion. The Social Media Coordinator is responsible for managing all social media accounts. The Coordinator communicates directly with restaurant managers for information regarding restaurant promotions, events, etc. An ideal candidate for this position has a passion for social media and food/beverage, an understanding of social media analytics, and enjoys creative thinking.

-Write social copy and schedule Instagram and Facebook posts using Later, for all restaurant social profiles
-Create original content, gather customer content and keep database of professional shoots to use on social media calendar
-Plan posts to feature special promotions, house events, social holidays, etc.
-Track and monitor social analytics regularly
-Prepare and send monthly analytics report to management
-Design social ads and graphics as needed
-Respond in a timely manner to direct messages and comments
-Stay informed with new social media and marketing trends
-Support Marketing Director in PR events
-Manage influencer / blogger collaborations and social giveaways / contests
-Develop and build connections with followers
-Grow community on all social platforms

-1+ year of social media and/or marketing experience preferred
-Passionate about social media, food and beverage, influencer marketing, Philadelphia foodie scene and social media trends
-Able to manage several social media accounts and stay on track in a fast-paced environment
-Strong writing skills
-Attention to detail
-Strong understanding of all features on Instagram and Facebook
-Experience using Canva or other graphic design platform
-Photography knowledge and skills are preferred
-Ability to be both self-managing and a team player

To be considered for this role, please include at least two examples of content that you have personally created in your cover letter.

View Job Description

American, Comfort Food

Restaurant Group, Casual Dining

Part of Highland Hospitality Group

(215) 672-8118

In 2011, the owner purchased a small restaurant and bar in Oreland. We closed the old restaurant for two months and re-opened it as Bernie's Pub. It was a hit from day one. We loved our Oreland family and for nearly four years they loved us right back. But Bernie's Pub, while nice, was small. The kitchen was tiny and seating was limited.

So one day, the owner saw a vacant site on the corner of Highland Avenue and Wharton Road in Glenside. To be totally honest, he passed it twice a day for 3 years before he had the bright idea that the site could be the new home for Bernie's. The site had a lot to offer...located in Glenside, the hometown of the owner; close to Jenkintown and the Old York Road corridor and a few blocks away from the Keswick Theater. So, it had it all! A phone call to the land owner later that day and year of planning, refining and building later, you have what you see now...Bernie's Restaurant and Bar in Glenside...a roughly 170-seat restaurant (including the patio seating). Glenside has now been open for over a year and has become a neighborhood staple.

Due to the huge success of our Glenside location, we were on the hunt to expand. We were approached about the former site of Cafe La Fontana and 58 York. We saw the great potential that the space had and couldn't resist! With almost double the space as our Glenside location, we had our work cut out for us and quickly got moving. On March 15th, 2017 the Hatboro location opened it's doors to the public after two and a half months of renovations.